How patent analytics can help organisations solve technical problems and hit their sustainability goals faster?

It is now common knowledge that consumers are purchasing more from brands that are following eco-friendly practices – plastic-free packaging. Hence, it has become imperative for organizations, especially the FMCG sector, to shift to biodegradable packaging.

However, organizations are facing the difficulty to overcome specific technical issues with bio-packaging materials which are hindering them from achieving their sustainability goals.

If technology drives the growth of a company, tapping a source of technology intelligence becomes imperative. Speaking about technical intelligence, patents offer an incomparable wealth of data that is in the public domain and is available at low or no costs at all.

In the webinar, Arindam and Shikhar showcased how patent data can answer pressing technical concerns like:

How can you reduce non-biodegradable content in your packaging products?
Better alternatives to plastics and other non-biodegradable content in packaging materials and products.
What big and small players are doing to make their packaging products sustainable?
How can they achieve their sustainability goals by incorporating already available compostable materials in the market into their product?

Do these questions sound like your concerns as well? Register for the webinar and get them answered.

Arindam Som

Assistant Vice President @ GreyB Services

Arindam has a rich experience of 8+ years in helping patent attorneys in law firms, chief IP counsels in large or medium sized corporations, technology commercialization officers in universities/companies, research development innovation (RDI) strategy managers, etc. in formulating R&D and business strategies for solving a variety of vexing problems.

His specialty lies in the area of using IP data, information from market research and data analytic techniques in a combinatorial manner via which he helps companies see patterns that are hidden in data and derive actionable insights from the same.

Arindam has a variety of far-reaching expertise with intricacies of complex technologies like Wireless Charging, Blockchain, 5G, Internet of Things (IoT), Artificial Intelligence, FinTech and 5G, as well as everyday-realizable diverse ones like cosmetics, food and beverage industry, packaging, textile, etc.

Shikhar Sahni

Senior Vice President @ GreyB Services

Shikhar is a tech enthusiast and a recognized expert in this emerging areas like Sustainable packaging, Cannabis, and Blockchain. For the past 2 years, he has been closely consulting enterprises find innovative solutions for their sustainability program.

His expertise comes from 9 years of experience working with many high-performing companies, law firms and Investors to help them with highly dynamic analytics and strategic analyses to generate powerful insights and develop profitable growth solutions.

Or want an overview of where other companies are innovating?

Get the market research report that covers -

What kind of sustainable packaging initiative major brands like Coca-Cola, Pepsico, and many others are working on?
What kind of products companies from core packaging domain are working on?
Key startup activities in sustainable packaging (can be a good hint about which companies you can acquire or merge with).
Bonus Analysis: What kind of research is going on in Cellulose industry? (Since it is going to become the backbone of sustainable packaging)

Biodegradable Packaging: